China's jewellery demand on the rise again
China has the largest gold jewellery market in the world and accounts for 30 percent of global jewellery demand. Whereas Chinese used to buy jewellery only because of its gold content, there are now increasingly fashionable aspects to buying decisions. The product range has become more diverse in recent years and the digital presence has also increased.
Demand peaked in 2013, when the market weakened. Today, the jewelry market has increased its attractiveness for younger consumers. Economic growth and rising prosperity do the rest. Demand rose again for the first time in 2017. If industry continues to adapt to changing consumer tastes, it should continue to do so.
According to the World Gold Council, the middle class in China will also grow from its current 300 million to an estimated 500 million in the next few years. There should therefore still be great development potential here. And since gold, in whatever form, is in demand, gold companies such as Auryn Resources or White Gold should also be considered.
Auryn Resources - https://www.commodity-tv.net/c/search_adv/?v=298585 - has several high-grade gold deposits located in Nunavut, British Columbia and Peru. The Sombrero gold-copper project in Peru is currently showing good new drilling results (up to 31.6 grams of gold and 5.25 percent copper per ton of rock). Adjacent to the project, a further 11,000 hectares of land have just been purchased.
White Gold - https://www.commodity-tv.net/c/search_adv/?v=298585 - controls more than 423,000 hectares of land in the Yukon, accounting for over 40 percent of the White Gold District. This area became famous with the Klondike gold rush of 1896. White Gold has seen significant gold deposits and up to 140 grams of gold per ton of rock.
Up-to-date corporate information and press releases from Auryn Resources (https://www.resource-capital.ch/en/companies/auryn-resources-inc.html) and White Gold (https://www.resource-capital.ch/en/companies/whitegoldcorp.html).
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