RavenQuest Launches Recreational Brands, Introduces Eight Unique “Experiences” for the Adult Recreational Consumer
NR18-28 October 15, 2018
Vancouver, British Columbia: RavenQuest BioMed Inc. (the “Company” or “RavenQuest”) – (CSE: RQB OTCQB: RVVQF Frankfurt: 1IT) is proud to introduce two distinct flagship brands, both of which will be available to the consuming public under Canada’s legalized adult recreational framework which begins October 17, 2018. Throughout our brand development, RavenQuest has remained engaged with Victims of Advertising (VOA), gaining in-depth understanding of our target markets and creating brands that appeal to our consumer segments. VOA brings a wealth of experience in creating and launching brands with a clear actionable strategy and creative vision. Leading companies in the technology, biotech, tourism and, notably, cannabis industries collaborate with VOA.
RavenQuest’s cannabis offerings will lead our clients through the entire wholistic cannabis Experience. Each Experience begins with an informed selection of a suitable cultivar (strain). The journey then extends through the enjoyment of inspired packaging and finally delivers a high quality, predictable and repeatable Experience that can only come from the science-based grow methodologies for which RavenQuest has become so well-known.
Lore Cannabis – “Tell Your Story”
Our first flagship brand, Lore Cannabis, is a luxury offering aimed at a discerning female audience in the 30+ demographic. The Lore cannabis concept is rooted in our innate desire as humans to “Tell Your Story”, to create new stories, and to connect with those around us through the sharing of our stories. Lore Cannabis will deliver five unique Experiences:
“It’s My Time” is reminiscent of a movie night or a nice warm bath.
“The Weekend” represents the feeling of being away from it all, checking out and setting your email to auto-reply.
“A Night Out” exemplifies an evening out dancing, or simply enjoying dinner and conversation with friends under the lights of the city or the stars.
“Dream Weaver” evokes images of peaceful, restful sleep.
“Life on Venus” invites the Experience of simply enjoying what our imaginations can conjure.
Lore Cannabis: Elegant yet inviting
Bloomera. “Want What You Want”
Our second flagship brand, Bloomera, is a clean, simple and accessible offering aimed largely at males aged 30+ who seek out products in their lives that do what they’re supposed to do and brands that deliver on their promise. These gentlemen (or women) are not averse to treating themselves to a product that is excellent and take pride in sticking to a good thing when they find something that works. Essentially, the quintessential Bloomera consumer “Wants What S/He Wants.” Bloomera will deliver three unique client Experiences:
“I Want to Sleep”
“I Want to Chill”
“I Want to Lift Off”
Bloomera Cannabis: Simple, Accessible, Honest
Both Lore and Bloomera cannabis will become available to the adult recreational market, initially through our supply MOU with the British Columbia Liquor Distribution Branch (BCLDB) and across Canada shortly thereafter.
RavenQuest CEO, George Robinson, commented that “RavenQuest believes strongly that a brand is only as good as the underlying product. If you want great food, start with great ingredients. If you want great wine, start with great grapes. And if you want exceptional, consistent and repeatable Experience, start with an exceptional cannabis plant. Metaphorically, while some clients enjoy drink crystals, we offer our clients the “fresh squeezed orange juice” Experience, complete with full entourage effects.”
Robinson continued by stating “everything we do, from our landmark cannabis research at McGill University, through our ultra-modern facility design, our leadership from world-class, internationally trained plant scientists right thought to the precision controlled, automated grow environment of our Orbital Gardens, is designed around delivering the consummate, consistent and repeatable Experience for our consumers. Our foundation has always been to “focus upon the plant”, and we are thrilled to finally deliver the culmination of our efforts in the form of these fantastic brands.”
RavenQuest has a robust rollout of our consumer brands planned, spearheaded by our introduction to the general public at the upcoming Vancouver Fall Home Show, October 18-21 at the Vancouver Convention Center in downtown Vancouver, Canada. The show will see more than 40,000 attendees stream through the doors and will kick off an extensive tour of dates and appearances across Canada.
About RavenQuest BioMed Inc.
RavenQuest BioMed Inc. is a diversified publicly traded cannabis company with divisions focused upon cannabis production, management services & consulting and specialized research & development. RavenQuest is a licensed producer with facilities located in Markham, Ontario and Edmonton, Alberta. RavenQuest maintains a research partnership with Montreal’s McGill University focused upon cultivar (strain) recognition, plant stabilization and yield maximization of the cannabis plant. The Company focuses on partnerships with Indigenous communities.
On Behalf of the Board of Directors of
RAVENQUEST BIOMED INC.
Chief Executive Officer
For further information, please contact:
Mathieu McDonald, Corporate Communications – 604-484-1230
Neither Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.
Cautionary Note Regarding Forward-Looking Statements
All statements in this press release, other than statements of historical fact, are “forward-looking information” with respect to the Company within the meaning of applicable securities laws, including statements with respect to the development and marketing of consumer cannabis brands. The Company provides forward-looking statements for the purpose of conveying information about current expectations and plans relating to the future and readers are cautioned that such statements may not be appropriate for other purposes. By its nature, this information is subject to inherent risks and uncertainties that may be general or specific and which give rise to the possibility that expectations, forecasts, predictions, projections or conclusions will not prove to be accurate, that assumptions may not be correct and that objectives, strategic goals and priorities will not be achieved. These risks and uncertainties include but are not limited to those identified and reported in the Company’s public filings under the Company’s SEDAR profile at www.sedar.com. Although the Company has attempted to identify important factors that could cause actual actions, events or results to differ materially from those described in forward-looking information, there may be other factors that cause actions, events or results not to be as anticipated, estimated or intended. There can be no assurance that such information will prove to be accurate as actual results and future events could differ materially from those anticipated in such statements. The Company disclaims any intention or obligation to update or revise any forward-looking information, whether as a result of new information, future events or otherwise unless required by law.